Molly Malloy’s serves great food sourced from around the Reading Terminal Market with an expansive tap featuring over 30 beers. Oh, and they have seats, which is kind of a big deal in the Terminal. After establishing themselves as a favorite stop for locals and visitors alike, Molly Malloy’s wanted a fresh look that would honor their history and tell their story. Relying on understated, classic typography and rich colors the brand invites everyone to feel like family.

 


CREDITS (Created for Paragraph Inc.)

Creative Direction: Bob Aretz

Logo, Signage, Collateral Design, Copywriting: Robb Leef