Positive. Mental. Attitude. The world is full of bad vibes and sketchy people who are only out for themselves. Most folks just try to ignore it and keep moving, but there are those who fight back against the bummer. My long-time friend Joe Cox is one of the fighters. He started the PMA Bike Ride with one goal; feed people who are hungry and help those who need it. The logo system and brand kit help him spread the good news across the city of Philadelphia and beyond.