the adirondack experience
The stunning terrain of the Adirondacks has drawn settlers, adventurers, entrepreneurs, and vacationers for hundreds of years. The ADKX brings the story of this unique region to life with interactive exhibits, educational programs, and academic research.
Created for Paragraph Inc.
The Annual Gala event branding connected the past and present of the Adirondack region through the stories, geography, and material culture that is preserved by the ADKX.
The website and a comprehensive visitor’s guide provide a helpful map, event list, and exhibition overview to help attendees get the most out of their trip.
Print ads, digital display, social content and other promotional materials were developed using a strategic approach that helped the ADKX stand out from other historical attractions in the region.
Imagery from the research archive was used throughout the campaign, highlighting the depth and variety of the collections at ADKX