texas a&m
Texas A&M University is full of surprises. Beyond the beacon of Aggie pride (gig em'!) there is a lot going on. They have their own nuclear reactor, working oil wells on campus, a meat sciences program, a place called "disaster city" plus some of the most cutting edge research, public policy, and academic programs in the country.
Created for 160over90
Texas A&M had a story big enough to tell across the country. That story was told with oversized typography, ripped-from-the-headlines stories, detailed illustrations and, compelling photography. The university received national attention for the work and now people all across the country know who has the nation's No. 1 meat sciences program.
The case statement book was meant for high-value donors. The panoramic format suits the expansive nature of the stories and their impact. The accompanying print is a letter-pressed illustration inspired by the elaborate carvings of Texas A&M Professor Rodney Hill.